JOANNE LEE CORNISH
Joanne Lee Cornish – Expert Body Composition Coaching Backed by 30 Years of Results
I’ve coached thousands of people toward the body, confidence, and energy they never thought possible. And I’ve done it the hard way — through science, integrity, and relentless dedication.
I was born in the northeast of England, and by 19 I had already won the Junior British Bodybuilding Championship. Then I did things a little backwards and went on to win the European, World, and British Overall titles — earning my professional status and a green card to the U.S.
That pro status changed my life — and quite literally shaped my career. In the U.S., I wasn’t allowed to use my business degree, so I had to work within my “field of excellence.” That turned out to be the best restriction imaginable.
So I did what any former world champion would do: I launched a personal training business out of Gold’s Gym Venice — the most iconic gym in the world.
You don’t survive at Gold’s unless you’re exceptional. The members are trainers. You either stand out, or you’re gone. I didn’t just survive — I became one of the most recognizable coaches there. I was one of the few trainers who not only knew how to get results in the gym, but also understood nutrition and the science of true body composition.
That made me rare. And that’s why I thrived.
Over my 25 years coaching at Gold’s Venice, I worked with countless clients — from complete beginners to some of the world’s most recognizable names, including Demi Lovato, Shawn Wayans, Chelsea Handler, John Ridley, Monica Brant, and many more I can’t name. But more than anything, I changed lives. Hundreds. Thousands.
In 2017, my husband and I moved to Idaho, and I began transitioning my coaching business online. Ironically, when COVID hit, I was already set up — and ready. While the world shifted, I was able to support hundreds of clients through that chaotic time. Many of my long-time California clients tracked me down and rejoined, a testament to the results we created together and the trust we built.
For 30 years, I’ve never had to rely on gimmicks or marketing tricks. My reputation and my results have always been my best advertisement.
I don’t know anyone who coaches like I do — probably because it’s a lot of work. But I don’t cut corners. I teach people what no one else teaches: how to understand their body. How to train and eat with purpose. How to look and feel better at 40, 50, 60+ than they did in their 20s.
I work with those who expect more — from themselves, from their bodies, from their lives. I offer one-on-one coaching, advanced group programs, and self-study options — all rooted in education, strategy, and science.
And after three decades, I’m still just as passionate about proving what’s truly possible for people when they’re finally given the right information — and the right coach.
Most people don’t fail at weight loss or body change because they lack discipline. They fail because no one ever taught them the skill of body composition.
I’m Joanne Lee Cornish. After 30 years of coaching real people through real challenges, I can tell you with certainty: changing your body isn’t about willpower — it’s about understanding how it actually works. This isn’t guesswork. It’s science, strategy, and execution.
The health and fitness industry has sold you diets, detoxes, and empty promises. But what it hasn’t given you is the education you need — the kind that shows you how to eat, train, recover, and actually get results that last.
Would you expect to play the piano just because someone handed you the keys? Of course not. Even learning a few simple notes doesn’t make you a pianist.
Body composition is the same. Getting a meal plan that works for a few weeks is not the same as knowing how to create lasting fat loss, build lean muscle, and feel unstoppable at any age.
We hire coaches for golf, languages, business… but when it comes to the most personal thing of all — our bodies — we’re handed a cookie-cutter plan and left to figure it out alone.
That ends here.
Whether you're just starting, completely stuck, or tired of the trial-and-error game, I give you what you’ve always needed: clarity, confidence, and a proven path forward.
Work with me one-on-one. Join a powerful group. Or dive into my self-study programs.
However you start — just start. Because once you learn how your body really works, everything gets easier
Questions? text 310 704 6569 or email jo@theshrinkshop.com
Most people don’t fail at weight loss or body change because they lack discipline. They fail because no one ever taught them the skill of body composition.
I’m Joanne Lee Cornish. After 30 years of coaching real people through real challenges, I can tell you with certainty: changing your body isn’t about willpower — it’s about understanding how it actually works. This isn’t guesswork. It’s science, strategy, and execution.
The health and fitness industry has sold you diets, detoxes, and empty promises. But what it hasn’t given you is the education you need — the kind that shows you how to eat, train, recover, and actually get results that last.
Would you expect to play the piano just because someone handed you the keys? Of course not. Even learning a few simple notes doesn’t make you a pianist.
Body composition is the same. Getting a meal plan that works for a few weeks is not the same as knowing how to create lasting fat loss, build lean muscle, and feel unstoppable at any age.
We hire coaches for golf, languages, business… but when it comes to the most personal thing of all — our bodies — we’re handed a cookie-cutter plan and left to figure it out alone.
That ends here.
Whether you're just starting, completely stuck, or tired of the trial-and-error game, I give you what you’ve always needed: clarity, confidence, and a proven path forward.
Work with me one-on-one. Join a powerful group. Or dive into my self-study programs.
However you start — just start. Because once you learn how your body really works, everything gets easier
Whether she’s working 1:1, leading group programs, or mentoring other coaches, Joanne’s methods are rooted in science, shaped by experience, and delivered in a way that makes people finally get it — and love the process.
HOW TO WORK WITH JOANNE
What my clients have to say

